LimeLight – A trusted audience intelligence partner to TV and Film production companies

Making use of the proven EntSight methodology, trusted and utilised by prominent Hollywood Producers, Global Brands and Investment Companies, we work in partnership with your team to help inform decision making throughout the entire production timeline from Story and Character Development, Casting and Brand Partnerships through to Distribution and Marketing Strategy.

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Production Development:

To ensure that your project resonates with your target audiences’ tastes and responds to emerging trends, a set of key attributes are used to track and analyze audiences’ social media conversations and their sentiment surrounding different aspects of a TV show or movie’s content.

Combining this deep understanding of content preferences with audience behavioral and interest data, we can also inform decision making relating to character traits and personal interests in addition to format and distribution strategy.

Casting:

Using qualitative research methods including conversation sentiment analysis we help producers understand which established and up and coming talent specific audience groups most relate to - identifying unique insights to inform strategic planning.

Brand Partnerships and Integrations:

From automotive to fashion, we have worked with some of the largest brands in the world in order to understand the best brand partnership and integration opportunities in the entertainment space.

Through effective audience segmentation and conversation analysis, we can identify the brands your audience respond to the most, providing you with the insights needed to build and develop authentic brand partnerships.

Marketing Insights and Strategy:

Through audience intelligence and consumer insights, we gain an in-depth understanding of how your target audiences interact with current Movies and TV campaigns, as well as their broader entertainment behaviours, in order to provide informed recommendations for the marketing and promotion of your next project.

If you are interested in learning more about our TV and Film Production Audience Intelligence and Consumer Insights services, then please contact us here or using the form below.

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