EntSight adds Influencers and E-Sports to world leading 'Constellation' tool

Now featuring 'Influencers'....

In the past year our proprietary 'Constellation' tool has already been used by leading global brands such as BMW, Piaget and Tommy Hilfiger to identify the celebrities across Music, Movies, TV and Sport which most resonate with their target audience groups. However new forms of influencers are emerging which brands need to engage with in order to reach audiences and so to aid this we've added online influencers such as Bloggers, Vloggers and Social Media Stars across Automotive, Food, Gaming, Beauty, Fashion, Sports and Travel to 'Constellation' too.

Gaming Inf

This means that our Brand and Entertainment clients can now work with EntSight to identify influencers which are most likely to impact their target audiences, based on the quantitive and qualitative insights which we're able to provide using available social media conversation data.


E-Sports have seen an tremendous amount of interest in the past few years and it looks as if this is due to continue far into the future, with a predicted $800m likely to be spent in brand sponsorship by 2019. 

In order to help our client brands identify the most valuable E-Sports partners we've added top players to 'Constellation' across Fighting Games, First Person Shooters, MOBA and Real Time Strategy.

If you're interested in learning more about what we can offer with 'Constellation' or our other Audience Intelligence services then feel free to drop us a message here

Edward Bass

Edward Bass

EntSight Founder & Director