What the Net Neutrality Repeal Could Mean for US Entertainment Audiences

On Thursday 14th December 2017, the FCC (Federal Communications Commission) will hold a crucial vote on the...

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Why It Suits Disney and Fox To Strike A Deal – Audience Analysis for the Hollywood sale of the Century

There has been no shortage of bombshells dropped in Hollywood recently, but last week’s news that Disney...

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The Perfect Match for the Goal of Audience Engagement?

The recent announcements of both the partnership between Sony Music and Chelsea FC and the Paris...

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How The Proliferation of SVoD Services Could Burst The Subscription Bubble

There are no other areas of entertainment media distribution that has shown as much exponential and...

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UK Alcohol, Airline and Sportswear Brand Audiences and the Premier League

When the Premier League kicked off for a new season last month it wasn’t just new teams and players...

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Destiny 2 - Which Brand Promotion Would Have Been More Fitting For The Audience?

When you are the publisher for what is said to be the most expensive game of all time, it is a prudent...

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Why Television Rating Battles No Longer Win The War For Attention

In the pre-Netflix age of broadcast television in the US, Nielsen’s rating for viewership of TV shows was...

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Can Political Drama Compete With Reality In The Trump Era?

Last year, on this very blog, we examined how the new wave of populist politics was dominating attention...

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Audience Intelligence: Sports Fans and VR Ownership

Although once seen as speculation and fantasy, virtual-reality technology is now rapidly entering the world...

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EntSight adds Arts & Culture to world leading 'Constellation' tool

We're pleased announce today that, in addition to our extensive coverage of Film, Music, TV, Sports,...

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Adpocalypse: Has YouTube cut off its user generated content roots?

In early April this year, YouTube experienced a schism that has angered and frustrated many of its...

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Baby's On Fyre: Using audience data to tell the story of 2017's doomed music festival....

Unless you’ve been asleep or in an internet blackspot for the past couple of weeks it is likely the story...

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Why Audience Sentiment Can Be The Real Hero For Film Studios In The Comic Book Genre

There is no genre in modern cinema that is currently more dominant than the comic book genre. At the...

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Amazon Prime Video and the NFL – Was it the right choice and which sports should they set their sights on next?

After spending the 2016/17 NFL season being live streamed on Twitter, it was announced last week that the 10...

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Hitting the Switch: Has Nintendo learned its lesson from the Wii U?

It has very much been a case of “so far, so good” for Nintendo’s new console, the Switch. According to...

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Which Brands Are Winning The Social Conversation At Baselworld 2017?

To mark this years Baselworld Watch and Jewellery show we've compiled a special piece of analysis to...

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Can Oscar Winning Films Generate Blockbuster Attention?

There can be little doubt that 2017’s Oscars will be remembered mostly for the dramatic incompetence that...

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Mirror, Mirror: Why Too Many Brands Approach To Social Insights Is Flawed.....

I think it is fair to say you are more likely to 'find yourself' on a round the world trip discovering and...

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Automotive Audiences and the Super Bowl - Which ads drove the most attention?

If you thought the Super Bowl might be the one place you could escape the all-encompassing political...

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Why Might Disney Be Courting Netflix?

Towards the end of 2016, after Disney had pulled out of talks to buy Twitter, speculation started to mount...

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Introducing Mediator - Our new solution for understanding the Online Media preferences of your target audiences...

As another year dawns brands once more face the test of understanding which of the myriad online media...

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EntSight adds Influencers and E-Sports to world leading 'Constellation' tool

Now featuring 'Influencers'....

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Why The Entertainment Industry Needs To Make It's Promotion Snappy....

It has now become impossible to ignore the rapid and ever-growing adoption of the photo and video messaging...

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Why Audience Intelligence Is Now Vital For Brands....

It is hard to think of a statement that encapsulates our worldview here at EntSight more than the above...

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Why Aren’t We Seeing More Advertising in Video Games?

It has been established for some time now that audiences are spending more on video games than any other...

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The Eyes Have It: Are Audiences Seeing Politics as the New Entertainment?

2016 has not been a year short of talking points: high-profile celebrity deaths; an AR critter capturing app...

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Which brands are winning the conversation in the run-up to the 2016 Rio Olympics?

With just days until what is undoubtedly the biggest sporting event in the world, here at EntSight we’ve...

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Capturing the Era: How Documentaries Harnessed the Digital Age

The format of the documentary in the 21st century has been a surprising and almost implausible success. It...

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Audience Intelligence - Which UK Marketing Websites Are Most Popular In Europe?

Whilst the UK's future role within Europe may be a little unsure right now there is no doubt that when it...

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Euro 2016: How Social Media Wants The England Team To Line Up in France.

With Euro 2016 coming up, here at EntSight we thought we’d take a look at the social conversation around...

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Ghostbusted: Is having the most disliked movie trailer in history something to be scared of?

There’s something strange in the neighbourhood that might make scary viewing for Sony Pictures...

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Virtual Reality: Two Likely Use Cases For An Emerging Tech

Following on from our recent article looking at VR’s in terms of the history of entertainment technology...

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What does a cities musical DNA look like? We looked at Manchester, UK to find out….

During our time building and developing ‘Constellation’ — our tool for tracking audiences...

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Virtual Reality: The Future Now or History Repeating?

From the invention of the Cinématographe projector by the Lumière Brothers in the late 19th century right...

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NBA Jersey Sponsorship — Who Should Sign on the Dotted Line?

Last week the NBA Board of Governors announced it is to start allowing NBA teams to sell advertising space...

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Streaming the Zeitgeist: As their opponents take the initiative, what gives Netflix a sporting chance?

It was revealed last month that video streaming services and social networks were in the latter stages of...

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What brands do Ryan Reynolds fans love the most?

Here at EntSight we always strive to discover the best of what we can about how entertainment audiences...

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Streaming the Zeitgeist: Should Amazon offer Prime cuts instead of Netflix’s feast?

At this moment in time, the volume of Netflix original content currently outnumbers Amazon’s own by...

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If the Oscars were Social — Part Two: The Results

Followers of this blog will remember that last week we looked at some of the social media data around Oscar...

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If the Oscars were Social — Part One

With the 88th Academy Awards on the horizon we thought we’d take a look at some of the social media...

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Streaming the Zeitgeist: Netflix’s transition from must-have to must-see

In 2012 we saw a fundamental change to Netflix’s approach and strategy in its management of content: the...

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Who would Aston Martin’s audience choose for the next James Bond?

With ‘Spectre’ now out in cinemas the usual discussion as to who will be next in line to play James Bond...

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