Streaming Services audiences are evolving – and it is time for the existing platforms to take note…

As the audience continues to grow exponentially within the streaming-service market, it is becoming more...

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For Chinese luxury fashion audiences Endorsement, Recommendation and Relevance drives ROI

As anyone working in the luxury fashion industry will know, China is an important market, with close to a...

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Why Brands Shouldn’t Fear Horror Movies

“The need for people to affiliate during fear is so strong that it doesn’t matter what the other side of...

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Why Hip-Hop Artists are Fashion’s Biggest Influencers

Imagine the scene. It’s 1986: you’re sitting in your teenage bedroom, plugged into the latest Hip-Hop...

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Is Netflix’s ‘Summer of Love’ Wooing Romcom audiences?

Once a staple of cinema release schedules and box office charts, the humble romantic comedy has all but...

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How Generation Z Super-Influencers Conquered Fashion

As diversity increasingly becomes a sticking point, fashion brands are opting to partner with celebrities...

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Esports: The Future Audience That Is Already Here

Over the last decade, the term “esports” has crept ever increasingly into the conversation surrounding...

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It’s time for the Music Industry to tune into Audience Experience & Emotion

We explore 4 ways in which Labels and Publishers can evolve their strategies to meet changing...

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Six Months In: How Edward Enninful is Shaking Up British Vogue

'Print is dead'. That’s the story headlines have proclaimed for the last few years, and the evidence...

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Shining the “Limelight” on the Cannes Film Festival Audience Conversations…

In May each year, the international film industry convenes on the French Riveria for one of cinema’s most...

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Have Games Discovered a New Way to Harness the Influence of Celebrities?

Video games and celebrities have a long but rather checkered history. From beloved British comedy duo...

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Battle of the Sportswear Brands: How Nike & Adidas are Competing for Young Consumers in the US

Take a pen. Now draw the first brand logo you can think of. If that piece of paper contains an unmistakeable...

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Baselworld 2018: Brand Conversation Roundup

As the 101st edition of Baselworld comes to a close, here at EntSight we’ve been using our insight and...

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F1 TV: Putting Formula One Fans in the Driving Seat

Under the new ownership of Liberty Media, Formula One is going through a major and much needed digital...

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Riccardo Tisci’s New Burberry Job: How did Consumers React?

The dust had barely settled on Fashion Week earlier this month when Burberry announced that Riccardo Tisci...

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Luxury Watch Brands - Exploring Opportunities In The 'Pre-Owned' Market

The global trend in Luxury Watch resale has been growing for a number of years now, with the pre-owned...

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Oscars 2018: What's Behind The Ratings Slump For This Year's Academy Awards?

While the Academy Awards remain the biggest and most prestigious event in Hollywood, the Oscars are fighting...

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The First Fashion Week of 2018: Diversity, Rainbow Check and a Return to the 1980s

As winter continues to grip the northern hemisphere, fashionistas are holing up in galleries, studios and...

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Winter Olympics: Which Brands Resonate Most With Snowboarding Audiences?

As we enter the final stages of the  2018 Winter Olympics in PyeongChang, those of us who have been tuning...

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5 Reasons Why EntSight Is The Best Choice For Your Celebrity Activations

Over the past few years we at EntSight have developed proprietary methods for identifying Celebrity partners...

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Netflix Steals Super Bowl LII: Game Changer or Trick Shot?

This year’s NFL Championship Final was a superb piece of entertainment. An enticing, high scoring game...

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Super Bowl 2018 - How do NFL audiences interact with their favourite brands?

With an  estimated 110 million people in the USA alone tune in to watch Super Bowl LII, advertisers...

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Smart Speaker Audiences & Why Celebrity Endorsement and Hip Hop Is The Way To Engage

From their initial introduction a few years ago we’ve seen voice activated Smart Speakers such as the...

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The Golden Boot: Why Amazon Could Become Top Scorers By Acquiring Premier League Rights

As the auction process for the renewal of the English Premier League (EPL) television rights comes to a...

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What the Net Neutrality Repeal Could Mean for US Entertainment Audiences

On Thursday 14th December 2017, the FCC (Federal Communications Commission) will hold a crucial vote on the...

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Why It Suits Disney and Fox To Strike A Deal – Audience Analysis for the Hollywood sale of the Century

There has been no shortage of bombshells dropped in Hollywood recently, but last week’s news that Disney...

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The Perfect Match for the Goal of Audience Engagement?

The recent announcements of both the partnership between Sony Music and Chelsea FC and the Paris...

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How The Proliferation of SVoD Services Could Burst The Subscription Bubble

There are no other areas of entertainment media distribution that has shown as much exponential and...

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UK Alcohol, Airline and Sportswear Brand Audiences and the Premier League

When the Premier League kicked off for a new season last month it wasn’t just new teams and players...

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Destiny 2 - Which Brand Promotion Would Have Been More Fitting For The Audience?

When you are the publisher for what is said to be the most expensive game of all time, it is a prudent...

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Why Television Rating Battles No Longer Win The War For Attention

In the pre-Netflix age of broadcast television in the US, Nielsen’s rating for viewership of TV shows was...

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Can Political Drama Compete With Reality In The Trump Era?

Last year, on this very blog, we examined how the new wave of populist politics was dominating attention...

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Audience Intelligence: Sports Fans and VR Ownership

Although once seen as speculation and fantasy, virtual-reality technology is now rapidly entering the world...

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EntSight adds Arts & Culture to world leading 'Constellation' tool

We're pleased announce today that, in addition to our extensive coverage of Film, Music, TV, Sports,...

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Adpocalypse: Has YouTube cut off its user generated content roots?

In early April this year, YouTube experienced a schism that has angered and frustrated many of its...

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Baby's On Fyre: Using audience data to tell the story of 2017's doomed music festival....

Unless you’ve been asleep or in an internet blackspot for the past couple of weeks it is likely the story...

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Why Audience Sentiment Can Be The Real Hero For Film Studios In The Comic Book Genre

There is no genre in modern cinema that is currently more dominant than the comic book genre. At the...

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Amazon Prime Video and the NFL – Was it the right choice and which sports should they set their sights on next?

After spending the 2016/17 NFL season being live streamed on Twitter, it was announced last week that the 10...

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Hitting the Switch: Has Nintendo learned its lesson from the Wii U?

It has very much been a case of “so far, so good” for Nintendo’s new console, the Switch. According to...

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Which Brands Are Winning The Social Conversation At Baselworld 2017?

To mark this years Baselworld Watch and Jewellery show we've compiled a special piece of analysis to...

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Can Oscar Winning Films Generate Blockbuster Attention?

There can be little doubt that 2017’s Oscars will be remembered mostly for the dramatic incompetence that...

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Mirror, Mirror: Why Too Many Brands Approach To Social Insights Is Flawed.....

I think it is fair to say you are more likely to 'find yourself' on a round the world trip discovering and...

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Automotive Audiences and the Super Bowl - Which ads drove the most attention?

If you thought the Super Bowl might be the one place you could escape the all-encompassing political...

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Why Might Disney Be Courting Netflix?

Towards the end of 2016, after Disney had pulled out of talks to buy Twitter, speculation started to mount...

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Introducing Mediator - Our new solution for understanding the Online Media preferences of your target audiences...

As another year dawns brands once more face the test of understanding which of the myriad online media...

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EntSight adds Influencers and E-Sports to world leading 'Constellation' tool

Now featuring 'Influencers'....

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Why The Entertainment Industry Needs To Make It's Promotion Snappy....

It has now become impossible to ignore the rapid and ever-growing adoption of the photo and video messaging...

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Why Audience Intelligence Is Now Vital For Brands....

It is hard to think of a statement that encapsulates our worldview here at EntSight more than the above...

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Why Aren’t We Seeing More Advertising in Video Games?

It has been established for some time now that audiences are spending more on video games than any other...

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The Eyes Have It: Are Audiences Seeing Politics as the New Entertainment?

2016 has not been a year short of talking points: high-profile celebrity deaths; an AR critter capturing app...

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Which brands are winning the conversation in the run-up to the 2016 Rio Olympics?

With just days until what is undoubtedly the biggest sporting event in the world, here at EntSight we’ve...

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Capturing the Era: How Documentaries Harnessed the Digital Age

The format of the documentary in the 21st century has been a surprising and almost implausible success. It...

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Audience Intelligence - Which UK Marketing Websites Are Most Popular In Europe?

Whilst the UK's future role within Europe may be a little unsure right now there is no doubt that when it...

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Euro 2016: How Social Media Wants The England Team To Line Up in France.

With Euro 2016 coming up, here at EntSight we thought we’d take a look at the social conversation around...

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Ghostbusted: Is having the most disliked movie trailer in history something to be scared of?

There’s something strange in the neighbourhood that might make scary viewing for Sony Pictures...

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Virtual Reality: Two Likely Use Cases For An Emerging Tech

Following on from our recent article looking at VR’s in terms of the history of entertainment technology...

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What does a cities musical DNA look like? We looked at Manchester, UK to find out….

During our time building and developing ‘Constellation’ — our tool for tracking audiences...

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Virtual Reality: The Future Now or History Repeating?

From the invention of the Cinématographe projector by the Lumière Brothers in the late 19th century right...

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NBA Jersey Sponsorship — Who Should Sign on the Dotted Line?

Last week the NBA Board of Governors announced it is to start allowing NBA teams to sell advertising space...

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Streaming the Zeitgeist: As their opponents take the initiative, what gives Netflix a sporting chance?

It was revealed last month that video streaming services and social networks were in the latter stages of...

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What brands do Ryan Reynolds fans love the most?

Here at EntSight we always strive to discover the best of what we can about how entertainment audiences...

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Streaming the Zeitgeist: Should Amazon offer Prime cuts instead of Netflix’s feast?

At this moment in time, the volume of Netflix original content currently outnumbers Amazon’s own by...

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If the Oscars were Social — Part Two: The Results

Followers of this blog will remember that last week we looked at some of the social media data around Oscar...

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If the Oscars were Social — Part One

With the 88th Academy Awards on the horizon we thought we’d take a look at some of the social media...

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Streaming the Zeitgeist: Netflix’s transition from must-have to must-see

In 2012 we saw a fundamental change to Netflix’s approach and strategy in its management of content: the...

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Who would Aston Martin’s audience choose for the next James Bond?

With ‘Spectre’ now out in cinemas the usual discussion as to who will be next in line to play James Bond...

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